APD Gold Program

With the ascendancy of China in world trade, you could be forgiven for thinking the future international business language will no longer be English. 

However, despite the fact that there are around 1.2 billion native Mandarin speakers in the world today, English remains the preferred language of choice when it comes to global trade, and it shows no sign of fading.

Therefore, it makes sense that Teaching English as a Foreign Language (TFEL) should be in a position to support the objectives of international business owners and entrepreneurs.

While digital technology and the internet have made global trade far more accessible to greater numbers of people, language can still be a barrier to business growth.

APD GOLD is a new programme that APD Resolutions has launched, using a digital platform, that is designed to help and support business people wishing to learn or improve their use of English. 

Global Online Language Development is what GOLD stands for. It’s about taking a modular, accessible approach to language teaching and learning, using digital tools and online materials, including regular webinars.

Instruction is RSA-certified and the programme supports anyone wishing to take the Cambridge English exams.

The basic programme covers the essentials of listening, grammar, writing and reading, while an advanced programme looks more specifically at Business English.

APD is attempting to meet the Global Language Challenge.

Increasingly, multinationals are making English their preferred language of choice as it is a global business language.

This is also true of companies such as Nissan and Siemens, who have bases in non-English speaking countries.

English in international business is not restricted to the exchanges of elite executives, as more and more employees are finding it is essential to how they do their jobs.

Increasing the opportunities for international trade and investment through language learning also benefits the UK, with local Chambers of Commerce and other organisations more easily able to reach out to potential investors and partners overseas.

There is a clear strategic element to this: for businesses to succeed on the international stage, they must have a language strategy in place. APD are determined to be on the cutting edge of this requirement.

Contact me to discover how APD GOLD can provide the essential tools to help make this work.